About Us


We are a style-driven secondhand kids’ retail experience in San Francisco's Inner Sunset neighborhood. Founded by longtime design and style editor Angela Tafoya (former editor at Domino, Lonny, and Refinery29) and her husband, artist and graphic designer Eric Bailey, NOOMOON is an intentional and design-forward space (designed by Rosy Fridman) that has a positive impact on the planet and parents’ wallets.   

Utilizing the power of bold and playful design, NOOMOON aims to evoke a sense of awe the moment customers walk in and highlights curated racks of pre-loved, fashionable kids’ brands—including cult-followed favorites Misha & Puff, Mini Rodini, and Bobo Choses.

The name, NOOMOON, is inspired by the lunar cycle — new moons symbolize welcoming in, while full moons release — which is representative of the shop's business model. People sell their pre-loved kids’ items and they are welcomed into the closets of others.

We hope you come in and pay us a visit sometime soon!

xxAngela + Eric